Event Details
Every year, Euromonitor International identifies emerging consumer trends that are expected to gain traction in the year ahead. These trends provide insight into the rapidly evolving consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. Please join us for a breakfast meeting where we have brought Jonathan York, General Manager, Euromonitor International Hong Kong, Ian Law, General Manager, GNC & New Business, DFI Retail Group, and Andrea Lomas-Gong, Vice President of Spa and Wellness Operations, Mandarin Oriental Hotel Group to speak at a fireside chat to discuss Euromonitor's 2024 top 3 lifestyle and consumer trends in Hong Kong.
Ask AI: This trend is all about ongoing experimentation and shifting expectations of generative AI solutions. As consumers keep testing the capabilities of this technology, they expect brands to do the same to create optimised and personalised customer experiences.
Delightful Distractions: Joy and optimism are at the core of this trend. Delightful Distractions evoke positivity—whether that's a product designed with vibrant colours, playful brand content or an immersive experience, among other approaches. Consumers want to find daily doses of happiness that give us brief relief from reality, and they seek an escape from daily stress and anxieties to break away from the mundane.
Wellness Pragmatists: Easy and effective—that's what underpins self-care routines this year. Forget the 10-step beauty regimens or elaborate meal prepping. Consumers are seeking wellness products that are convenient to use and deliver noticeable results to both their physical and mental wellbeing. Demonstrated effectiveness will play a significant role in their purchasing decisions.
Explore the report in full to learn more consumer trends, deeper insights on shopping behaviour, and innovative case studies to equip your growth plans (https://www.euromonitor.com/insights/top-consumer-trends )
Breakfast and coffee will be served.
