Event Details
China is emerging to be one of the most exciting yet competitive markets for global brands. With the penetration of new technology, the introduction of redefined business models, and the emergence of more sophisticated consumers, China is gaining importance beyond the volume: it is shaping up to be the ground zero for the next generation of global trends.
AmCham is co-hosting an event with Peking University's Guanghua School of Management, inviting Dr. Ying Zhang, Associate Dean and Professor of Marketing and Behavioral Science, and Prof. Qiaowei Shen Professor and Academic Director of the Guanghua-Kellogg EMBA Program, and Professor of Marketing to share insights on marketing strategies for the current consumer market in China. Also, Professor Qiaowei Shen, the Academic Director of the Guanghua-Kellogg EMBA, will share with you this EMBA program's structure and its expansive networking opportunities.
The discussion will cover the following topics:
- Post-pandemic market updates in China
- Emerging consumer needs in China
- Changes in consumer behavior and how global brands adapt to the new consumer culture
- The effective ways for global brands to community with the right audience
- The growing digital economy and its impact
Notes:
- Registration starts at 5 pm
- Please sign up to secure your seats.
- Drinks and light refreshments will be served during the event.
