Why is brand building so vital to the success of a company? According to AmCham's latest survey findings on SME business, majority of the respondents noted that marketing and brand building is considered a top priority for business operation. Branding is an integral part of a company's marketing strategy which gives a long-lasting impression on consumers and has a significant impact on the company turnover.
While messaging apps, Google Ads and Analytics, Facebook and Instagram are viewed as "very important" marketing channels, most respondents would only qualify themselves as "users" rather than "professionals" or "experts" when it comes to the level of knowledge.
If you are looking to sharpen your Digital Marketing skills, you have come to the right place! Please join this exclusive virtual two-part workshop where an online marketing guru will teach you how to identify, attract and engage with your consumers. This workshop is suitable to business owners, marketers, or advertisers.
A chance to win the 1:1 business consultation with Facebook and PayPal by attending both Part 1 & 2 sessions!
(details will be given out during the webinars)
Session 1: Understanding traffic and conversion
May 13 (Thu) 12:00pm – 1:30pm
- Traffic type
- How to get more customers
- Get higher AOV (Average order value)
- Increase customer purchase frequency
- Inbound marketing
Session 2: Get free traffic from Faecbook & Google via search engine optimization (SEO)
May 28 (Fri) 12:00pm – 1:30pm
About PayPal Center of Excellence for Small Business
AmCham HK and PayPal fully recognize how small and medium enterprises (SMEs) play a critical role in the global economy, by creating jobs, contributing to production and exports, and growing a stronger middle class. In January 2021, AmCham HK launched the PayPal Center of Excellence to provide information and resources on business intelligence, trends, and a platform for SMEs to access curated offerings to meet business needs. The Center also provides opportunities for SMEs to connect with other companies and MNCs to develop commercial partnerships.
A vibrant SME ecosystem is key to enabling and growing a more innovative digital economy to support the future success of Hong Kong.