Navigating the Fast-Changing Asia Retail Market for SMEs

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Aisa Pacific's e-commerce sales are expected to reach USD 2 trillion, nearly double by 2025. Mainland China, is now the world's largest e-Commerce market and is forecasted to reach nearly 1 trillion by the end of 2021, according to Euromonitor.

Hong Kong is the center of all the rising e-commerce markets, and a crucial import and export gateway for Mainland China - how can SMEs grasp the opportunity of the rising e-commerce market in Asia? How can business owners expand their sales channels outside of Hong Kong? What are the e-commerce trends you need to look out for?

Please join our expert panel from each part of the e-commerce business cycle: logistic, digital marketing, online payment, and online shopping platform, to help SMEs to be part of the growth of the promising Asia e-commerce business. We're also delighted to invite Otter Box to share their success story of their e-commerce journey.

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Speakers

Preston Turk

Category Manager at KW-Commerce Asia

Mark Baeck

Marketing Manager - eCommerce and Channel Partnership at FedEx Express

Jenny Hui

General Manager, Cross Border Trade, Hong Kong, Taiwan and Global Emerging Markets at eBay

Andy Hsu

Business Director of Meta

Jenmon Yuen-Jenkins

Managing Director, APAC of Straub Collaborative Inc

Charlie Parke

Managing Director of OtterBox Hong Kong Limited

Miguel Warren

VP, South East Asia & GM Payoneer Hong Kong at Payoneer Hong Kong Limited

Mark Baeck is Marketing Manager for Channel Partnerships for Asia Pacific at FedEx Express.

Based in Hong Kong, Mark manages FedEx Express relationships with third-party eCommerce enablers and technology providers within the Asia Pacific region.

Together with his team, they lead, develop and implement strategies and tactics on Channel Partnerships in order to grow and enable the Company’s interest and business within eCommerce. Prior to joining FedEx, Mark worked at an eCommerce SaaS platform for 3 years, managing relationships with Express carriers and Postal organizations in Asia Pacific, North Americas, and the EU. Prior to his eCommerce and logistics experience, Mark held different leadership positions in the BPO and manufacturing industry, he has worked on assignments in Hong Kong, China, United Kingdom and Sweden.

And Hsu is a seasoned, client-centric business leader in advanced technology fields with 16+ year experience across digital transformation, online/offline marketing, consumer neuroscience, data analytics, and market research. Currently working at Meta as Business Director, Andy's primary focus is to lead the transformation of ECommerce industry with advanced technology and digital capabilities in Greater China.

Prior to Meta, Andy spent 11 years in Nielsen, where he established a wide range of experiences in multiple verticals including CPG, Retail, FinServ, Consumer Electronics, etc. For the last few years in Nielsen, Andy established Nielsen's consumer neuroscience business in Greater China region from ground zero to a star business (Neuroscience is the cutting-edge methodology to understand consumers' subconscious responses via brainwave measurement).

Andy holds a Bachelor's degree in Taiwan National Chengchi University and currently stations in Hong Kong.

Charlie Parke is the Managing Director for OtterBox Hong Kong, a wholly owned foreign entity, of Otter Products LTD and serves on OtterBox Hong Kong’s board of directors.

Prior to joining Otter Products in July of 2018, Charlie worked in mobile phone manufacturing for companies such as T-Mobile, Huawei, Sony Ericsson and most recently, Coolpad Technologies, where Charlie served as the Senior Vice President of Sales and Marketing.

Charlie has spent the vast amount of his career helping to bring foreign-owned companies into new markets and territories. As part of helping to establish these new companies, Charlie has helped to bridge cultural divides in both management as well as business strategies.

Charlie earned his MBA with an emphasis in Global Management from The University of Phoenix and a Bachelor of Science degree in Technical Sales from Weber State University.

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Navigating the Fast-Changing Asia Retail Market for SMEs

Event Details