It has been a difficult time for the sports industry due to restrictions on events and participation, however, despite these challenges, there are sports businesses that have been able to grow and thrive during the pandemic by using creative solutions and leveraging technology.

Learn how LIV3LY is building their APAC lifestyle SuperApp that connects consumer, sports and entertainment brands with those seeking a more active lifestyle and fun, social fitness experiences.

Join the AmCham Sports Committee for an interesting presentation and discussion as we learn more about the growing area of Phygital and virtual events.

Who should join

  • Sports industry and related professionals
  • Members of the sports and wellness community in Hong Kong
  • AmCham Members passionate about sports and wellness

What to expect

  • Discussion on in-demand sport trends and issues
  • Presentation and Discussion - Successfully Growing a Sports Business During the Pandemic - Jeff Foo - CEO LIV3LY
  • Inspiration sharing from committee members
  • Networking opportunity with decision-makers in the sports industry, and sports passionate

Save the dates!

  • Apr 13 @ 12 - 1
  • May 11 @ 12 - 1 pm
  • Jun 8 @ 12 - 1 pm

This event will be held on ZOOM. To allow for seamless entrance, please ensure your zoom name is the same as you used for your registration name


  • Jeffrey Foo (CEO of LIV3LY Pte Ltd)

    Jeffrey Foo

    CEO of LIV3LY Pte Ltd

    With more than 10 years of event conceptualisation and management experience across Asia and Pacific, Jeffrey Foo is no stranger to the sports and lifestyle events scene.

    Taking the first leap into the industry in 2005, Jeffrey started with sports management that pioneered numerous sporting events in Singapore, with a 360 integrated approach involving event conceptualization and planning, sports marketing and management.

    An accomplished endurance athlete who has taken part in six Ironman races and multiple marathons across the world, Jeffrey entered the mammoth Chinese market with the marquee corporate running event, the J.P. Morgan Corporate Challenge. His success has led him to take on the Nike Run across China.

    In his latest adventure (LIV3LY Pte Ltd), Jeffrey is leading the charge to empower Southeast Asians to MOVE!

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Member Price Free

Cancellation Policy

•    All cancellations must be notified in writing at least two working days prior to the event, or six working days prior to the conference. No-shows will be charged
•    When Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled


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