Roberto Guidetti is the CEO of Vitasoy International Holdings, which is listed on Hong Kong Stock Exchange with brands present in more than 40 markets worldwide from their base in Hong Kong. Roberto has extensive experience in general management, international marketing, commercial strategy, business development across local, regional and global roles in a professional path across Italy, Greece, UK thru Greater China where he has spent his last 17 years. He has previously worked in Vice-President roles in both Procter & Gamble and Coca-Cola until April 2013 when he took up the CEO role at Vitasoy International.
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